KNOW YOUR NUMBERS BEFORE YOU ORDER

What could you earn
from each product?

Choose where you want to sell. Enter your product cost, selling price and fees to see your estimated profit per product.

Explore product ideas My calculations Amazon selling guide TikTok Shop selling guide

Where will you sell?

Your inputs stay separate for each platform while you compare.

All amounts use GBP. Changing market clears amounts, not converts them. Amazon UK, Canada and US. Optional costs start at zero; include any that apply.

Name (optional, for saving)

Enter the essentials

Start with these five figures. Use your own costs, or try the example above.

Selling price per product (GBP)What the buyer pays per product, including any delivery charge you receive. Exclude tax collected separately by Amazon.Product cost, including import and shipping (GBP)Your cost to buy and import one product, including branding, freight and import charges.Referral fee (%)Copy your product’s referral fee from Amazon. This percentage is not the same for every category.Delivery / fulfilment fee per product (GBP)Amazon FBA or your own delivery cost for one product, not the import shipping already included above.Advertising allowance (% of price)Your planned ad spend as a share of sales. Leave 0 if you will not run ads.

Find your fees in Amazon’s calculator. No live fees are retrieved here.

More options Tax, packing, storage, returns and monthly costs

How would you like to enter product costs?One total costEnter the cost breakdown

Tax included in selling price (%)Only tax already included in your selling price and payable by you. Leave 0 if none. This is not tax advice.Additional preparation per unit (GBP)Extra packing or labels not included in product cost.Minimum referral fee per unit (GBP)Use 0 unless your category has a minimum fee.

Referral percentage applies to

Choose the basis that matches your marketplace/category fee calculation.

Fulfilment methodAmazon FBAI arrange delivery

Storage allowance per unit (GBP)Storage for the expected holding period, allocated per product.Unrecoverable tax on Amazon fees (%)Extra unrecoverable tax on referral, FBA and storage fees. Leave 0 if already included or recoverable.Returns allowance (% of price)Average return-related losses and costs as a share of sales, not the percentage of orders returned.Other selling costs per unit (GBP)Per-product costs not already included above.Target profit margin (%)Desired profit as a percentage of revenue after included tax, including allocated monthly overhead.Units sold per monthUsed to estimate monthly profit and spread monthly overhead across products. Not a sales forecast.Monthly business overhead (GBP)Fixed monthly expenses. We divide these by expected units to include them in profit per product.

I have checked my costs and fees. I understand this is an estimate.

Understand what this estimate can—and cannot—tell you.

Estimated profit per product = sales revenue after included tax − all entered per-product costs − monthly overhead divided by expected units sold. Estimated monthly profit = profit per product × expected units sold. These are estimates before income tax, not guaranteed earnings.

Fee percentages, minimum fees and fulfilment costs are your inputs. This model does not automatically account for tiered category rates, promotional fees, size changes, exchange rates, VAT registration, tax recovery, refunds or Amazon policy changes. Revalidate those before placing an order. A positive estimate is not proof of demand, product eligibility or profitability.

Check Amazon’s current United Kingdom fee guidance

Independent guidance from LineScout and Sure Imports. Not affiliated with Amazon. No selling credentials or payments are needed to use this calculator.

UK and US TikTok Shop estimates · all amounts in GBP. Changing market clears amounts. Canada remains available in the Amazon calculator. Seller eligibility must be checked separately.

Name (optional, for saving)

Enter the essentials

Start with your price and costs. Creator commission and advertising can stay at 0 if they do not apply.

Selling price per product (GBP)What you receive for the product after seller discounts. Do not include delivery income or tax collected separately by TikTok.Product cost, including import and shipping (GBP)Your cost to buy and import one product, including branding, freight and import charges.TikTok Shop platform fee (%)Check TikTok Shop feesPrefilled at the published UK standard of 9%, including applicable fee tax. Edit if your category or offer differs.Delivery / fulfilment fee per product (GBP)Your delivery or fulfilment cost per product, separate from import shipping.Creator commission (%)What you pay creators on a sale. Use 0 if not using creators. By default this applies to all sales; change that under More options.Advertising allowance (% of product price)Planned ad spend as a share of product sales, separate from creator commission.

Default rates last checked 17 September 2026. No live fee schedule is retrieved; confirm your rate before relying on the estimate.

More options Delivery income, tax, samples and monthly costs

Delivery income retained per unit (GBP)Only delivery income credited to you. Use 0 if TikTok retains it. Allocate multi-item delivery charges per product.Tax included in product and delivery income (%)Tax included in your product and delivery income and payable by you. The same rate applies to both. Leave 0 if none.Extra packing and preparation per unit (GBP)Extra packing or labels not already included in product cost.Storage allowance per unit (GBP)Storage allocated per product over its expected holding period.

Platform percentage applies to

Match the basis shown in Seller Center. This model does not add platform-funded discounts or reimbursements.

Other platform fees per unit (GBP)Additional platform charges allocated per product, excluding the percentage above.Extra unrecoverable tax on platform fees (%)Extra unrecoverable tax on platform fees only. Leave 0 when already included or recoverable; enter other costs inclusive of their unrecoverable tax.Sales attributed to creators (%)Percentage of sales that pay creator commission. Default is 100%; use a lower share if some orders are not creator-driven.

Creator commission applies to

Delivery income is excluded. Match your collaboration terms; platform coupons may change the actual commission base.

Samples and content cost allocated per unit (GBP)Samples, sample shipping and content costs spread across expected products sold. Do not count them twice in overhead.Returns and refund loss allowance per unit (GBP)Expected average loss per product sold from returns, refunds and non-refundable fees. This is an amount, not a return percentage.Other costs per unit (GBP)Target profit margin (%)Desired profit as a percentage of revenue after included tax and all entered costs.Units sold per monthUsed for monthly profit and allocating overhead. This is your assumption, not a forecast.Monthly overhead (GBP)Fixed monthly costs. Divided by expected units and included in estimated profit per product.

I have checked my costs and fees. I understand this is an estimate.

Know what is—and isn’t—in the estimate.

Estimated profit per product is product and retained delivery revenue after included tax, minus all entered per-product costs and monthly overhead divided by expected products sold. Creator cost is the chosen product-price basis × creator rate × share of creator-attributed sales. Estimated monthly profit is profit per product multiplied by expected units sold. Both estimates are before income tax.

This model does not calculate platform-funded coupons, reimbursements, tiered fees, campaign programmes, tax eligibility or settlement timing. Add known costs without double counting and verify the actual fee basis in Seller Center. A positive margin does not prove demand, eligibility or guaranteed profit.

Check current TikTok Shop United Kingdom fees

Independent planning tool from LineScout and Sure Imports. Not affiliated with TikTok Shop. No seller account connection, Keepa subscription or payment required.